Recap of AWS Summit Japan 2025

SmileShark Team
Jul 3
3 min read

Updated: Sep 25

AWS Summit Japan 2025 Recap: Revisiting the Summit Japan Experience with an AWS Ambassador

Written by MinHyeok Cha

Contents

AWS Summit Japan 2025 Event Overview
AWS Summit Japan On-Site Atmosphere
Key Partner Booth Introductions
Technical Sessions and Exhibition Content
Closing Remarks

Last May, AWS Summit Seoul 2025 was held in Seoul.

On June 25 and 26, AWS Summit Japan 2025 took place in Tokyo over two days.

The reason for my trip to Japan was for customer meetings with Japanese clients.

Since the client was also attending the Summit, we arranged to meet at Makuhari Messe in Chiba, the venue for the Japan Summit.

AWS Summit Japan 2025 Event Overview

AWS Summit Tokyo is Japan's largest AWS event.

Similar to Korea, it's an event where you can gain knowledge and enjoy sessions related to AWS technology, Gameday, EXPO, and more.

The venue is ‘Makuhari Messe’. You can think of it as similar to COEX in Seoul for easier understanding.

The weather, true to summer in Japan, was hot, humid, and rainy—a trifecta of discomfort. But since it was an indoor event, we braved it and went in.

AWS Summit Japan On-Site Atmosphere

There were many people waiting, but there were also an incredible number of staff issuing tickets up front.

It seemed even busier than AWS Re:Invent. So we didn't waste time and got inside quickly.

It seemed even busier than AWS Re:Invent. So we didn't waste time and got inside quickly.

As those in the know are aware, AWS established its region in Japan before Korea.

Perhaps reflecting the strong local interest in AWS, the sheer crowd size was palpable.

For partners, this is another point of curiosity. We could see which AWS partners are active in Japan.

Major Partner Booth Introductions

I visited several booths, but everything was written in Japanese. I just lingered around the booths of well-known companies, pretending to understand everything.

First up is Snowflake. The only thing I could read on their PPT.

Powerful AI Services Powerful AI services supporting code assistance and document reading

Conversations with Data

Search functionality and text-to-SQL capabilities that make it easy to build BI or AI chatbots

Models

Easy access to top-tier models integrated with Snowflake

(Translation reference)

Thinking back, while AI was certainly mentioned a lot at the Japan Summit, it didn't quite have that same “We're in the Age of AI!” feeling you get in Korea or the US.

It makes you wonder if it's a country that values analog things more.

I went to the FORTINET booth, and there was a spot to take pictures with a cute mascot(?) up front. I didn't have the courage to ask someone to take my picture.

This is Classmethod, a company famous even in Korea.

I heard they had a cat mascot at last year's summit too, but I missed it, which is a shame.

It's a company called iret. I was curious and looked it up; it seems to be a general IT solutions provider.

Their booth size was the same as Classmethod's, so I guessed they were a Diamond Partner.

Technical Sessions and Exhibition Content

This is the session timeline I saw at AWS Re:Invent too. My flight arrived at 11 AM, so I missed the keynote, but I felt that the format of companies or AWS people giving presentations was similar no matter where in the world you go.