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  • AWS Case Study - A Korean Law Firm

    Case Study of A Korean Law Firm on Cloud-Based IT Optimization: Enhancing Data Operations and Automating AI-Driven Business Support with SmileShark Optimization of Business Process Enhancing Operational Efficiency Through AI-Driven Automation 40% Improvement in Curation Page Loading Speed Providing stable data delivery through CloudFront and S3 optimization Overview A Korean law firm, leveraged AWS Cloud to enhance its IT infrastructure. SmileShark provided technical consulting and architectural design for the implementation of a curation page system using AWS-based cloud solutions. This initiative contributed to building a scalable and reliable IT system. Challenge Managing High Traffic and Data Processing: Required an infrastructure capable of reliably handling increasing user requests for the curation pages and automated responses. Efficient Business Support System: Needed an automation of initial inquiries, along with an AI-driven system to classify requests and streamline response automation. Ensuring Stability and Scalability: Required an architecture capable of stable operation under high traffic conditions. Solutions 💪 Strengths of SmileShark SmileShark ensured the stability and scalability of the IT infrastructure by providing customized architectural design through AWS cloud solutions and AI technology consulting. Implementation of AI and Search Systems: Enhancing Data Management and Search System Performance by adopting an AWS-based RAG(Retrieval → Recommendation) structure and Large Language Model (LLM). Proposing a data processing workflow that enables the automated conversion of large-scale PDF documents for efficient management. Providing a Technical Guide for LangChain-OpenSearch: Providing guidelines on implementing and utilizing LangChain-OpenSearch-Retriever. Assisting in implementing advanced search functionality by offering guidance on building an OpenSearch vector index. Maximizing search efficiency and accuracy by analyzing keyword relationships using vector similarity. AWS Architecture Design and Optimization: Improving page loading speed by 40% through Amazon S3 and CloudFront. Ensuring real-time data processing and service stability with AWS Lambda and API Gateway. Maintaining stable operations under increasing traffic by leveraging Auto Scaling and DynamoDB. Outcome Enhanced IT System Performance Improved data processing speed by 60% through the implementation of and AWS-based search system. Minimized data loss and service disruptions by optimizing cloud infrastructure. Optimized Business Support System Adopted an AI-powered business support system to automate inquiries and improve response speed. Implemated an automated response system to enhance system processing efficiency. Strengthened Data Search and Management Efficiency Enhanced search accuracy with LangChain-OpenSearch-Retriever implementation. Leveraged vector-based search and relationship analysis to identify complex data correlations. Cloud Infrastructure for Digital Transformation Supported IT system modernization through cloud and AI technologies. Ensured long-term service scalability with continuous technical consulting. Architecture *This architecture is for illustrative purpose only and may not reflect the actual architecture.

  • AWS Case Study - Malgnsoft

    AWS Case Study - How Malgnsoft Enhanced Stability and Performance? Context The Challenge of Infrastructure Expansion Malgnsoft's LMS Services Challenges Before Implementation Collaboration with SmileShark Reason for Choosing SmileShark SmileShark's Tech Support Balancing Stability and Performance AWS Infrastructure Optimization and Performance Enhancement Improved Global User Experience Malgnsoft's Future Plan Detailed Services Applied Malgnsoft Malgnsoft Architecture Malgnsoft Co., Ltd. Malgnsoft is a leading LMS (Learning Management System) solution company in South Korea. With over 16 years of expertise, it has pioneered the local LMS market using its proprietary MalgnFramework . Through its cloud-based LMS platform, Malgn e-Learning , it aids educational institutions and enterprises in building more effective and systematic learning environments. “When global expansion became a reality, we realized the need for our infrastructure to grow in line with our vision.” During high-traffic periods like course registration, Malgnsoft needed to ensure a stable and fast user experience. How did they achieve this? 🤔 Name Malgnsoft Co,. Ltd. Area Software Development and Supply Estab. Jan, 2007 Site https://www.malgnsoft.com The Challenge of Infrastructure Expansion South Korea's No.1 E-learning Solution: Malggnsoft LMS Q. What services does Malgnsoft provide? A. Malgnsoft, established in 2007, specializes in LMS solutions built on its MalgnFramework . It provides cloud LMS solutions tailored to public institutions, global services supporting multilingual and international payment systems, and more. Q. What challenges did Malgnsoft face with their LMS services? A. The LMS service experienced significant user surges during specific periods, such as course registration times. Particularly with the operation of global LMS services, user requests overwhelmed the system, leading to bottlenecks in the MySQL database . This caused reduced reading speeds and, in some cases, service disruptions. Public LMS Solution: Exceptional Capabilities for Public Service Provision The Public LMS Solution required significant resources to meet the stringent security standards demanded by government and public institutions. At the same time, optimization of cost with operational demand posed an additional challenge. The collaboration with SmileShark has elevated our system stability to the next level. - Malgnsoft Collaboration with SmileShark Q. How did the collaboration with SmileShark start? A. While leveraging AWS to achieve both global performance optimization and system stability, Malgnsoft faced technical challenges that were difficult to resolve with internal resources alone. During this process, they identified SmileShark as a reliable MSP partner. Q. Why did Malgnsoft choose SmileShark? A. SmileShark demonstrated its ability to address Malgnsoft’s technical challenges and business goals. Initial recommendations included AWS Auto Scaling and DynamoDB , focusing on cost reduction and performance improvement. By aligning their solutions with Malgnsoft’s needs, SmileShark not only resolved complex issues but also built a strong partnership, paving the way for long-term collaboration.  Q. How was SmileShark’s technical support evaluated? A. SmileShark went beyond simply providing technical solutions, establishing themselves as a dedicated business partner  committed to Malgnsoft’s success. They consistently responded to incidents within an average of one minute , engaging in real-time discussions to identify improvement opportunities and swiftly resolve issues. By supporting Malgnsoft’s technological growth and global expansion , SmileShark has built a foundation of trust. Their stable infrastructure and optimized solutions  have empowered Malgnsoft to confidently advance its global initiatives. SmileShark went beyond solving technical problems—they aligned their efforts with Malgnsoft’s business objectives and delivered customized solutions. In the early stages, they recommended the efficient implementation of AWS Auto Scaling and DynamoDB, designing an architecture that optimized cost reduction and performance improvement. Balancing Stability and Performance Q. What improvements were made through the collaboration with SmileShark? A. The partnership with SmileShark has led to significant operational enhancements. AWS Auto Scaling was implemented to enable automatic system scaling during traffic surges, such as course registration periods. Previously, the MySQL database faced bottlenecks due to heavy read requests. However, migrating some data to DynamoDB significantly improved both read performance and scalability. Additionally, a Redis caching layer was introduced to efficiently handle repetitive data requests, such as learning progress and course lists. These improvements enhanced system stability and allowed the system to process thousands of requests per second without issues. Furthermore, AWS usage patterns analysis and resource optimization led to the elimination of unnecessary resources, reducing infrastructure costs by approximately 30% . Key Improvements: DynamoDB and Redis caching enhanced data processing speed by 2x. AWS Auto Scaling ensured stability during traffic surges. Cost optimization consulting reduced operational costs by 30%. Q. Was there any impact on the global user experience? A. SmileShark implemented AWS CloudFront  to cache content on global edge servers, delivering data from locations closest to users. This improved content access speeds for international users by 50%  and further optimized operational costs. Malgnsoft's Future Plans: AI and Data-Driven learning Platform Q. What are Malgnsoft’s future plans? A. Malgnsoft aims to evolve into a smart LMS platform by leveraging AI/ML technologies such as AWS SageMaker to deliver personalized learning experiences. Leveraging SageMaker, the company is developing an AI tutor feature that analyzes learning data and deliver customized content and study guides, tailored to the habits and preferences of individual learners. Additionally, We plan to implement features that summarize learning content and recommend related supplementary materials, maximizing learning efficiency. Leveraging big data, Malgnsoft intends to continuously analyze and optimize the learning experience. Through these technological innovations, Malgnsoft aims to strengthen its position in the global LMS market, delivering a stable and cutting-edge platform that offers users an optimal learning environment. Detailed Services applied to Malgnsoft Malgnsoft Architecture *Configuration diagram for illustration purposes only and does not represent the actual architecture Do you need AWS Consulting? 👉 Contact SmileShark Sales

  • AWS Case Study - Greybox

    GREYBOX (Notifly): Achieving Real-Time Data CRM Optimization 20% Operational Cost Reduction Transitioned partial AWS Lambda workloads to ECS (Fargate) 99.99% System Stability Enhanced database performance and stability through Aurora migration Overview Notifly by Greybox is a B2B SaaS CRM tool that supports business expansion by providing real-time data processing and CRM notification functions. Through AWS infrastructure optimization, SmileShark reduced operating costs by 20%, increased system availability to 99.99%, and ensured data durability of 99.999%, achieving scalability and reliability. Challenge Real-Time Data Processing Costs: Increasing operational costs of Glue and AWS Lambda due to a rise in real-time traffic. Technical Issues: Connection problems in AWS Lambda(Node.js, PostgreSQL-based) Scalability Requirements: Continuous business growth demanded enhanced infrastructure stability and efficiency Solutions 💪 SmileShark's Expertise Leveraged AWS ECS (Fargate) to enable efficient application deployment and cost optimization, effectively addressing Greybox's real-time data processing and customer communication requirements. Cost Optimization and Efficiency Improvement: Proposed Glue cost optimization and Reserved Instance(RI) usage Reduced operational costs by transitioning some AWS Lambda workloads to ECS (Fargate) Infrastructure Stabilization: Migrated from RDS to Aurora, enhancing database performance and scalability Established a stable operating environment with Aurora's 99.99% availability and 99.999% data durability Traffic Management and Architecture Optimization: Designed efficient data management in a multi-tenant structure Handled stable traffic processing using AWS CloudFront Outcome 💬 Customer Testimonial "Through our collaboration with SmileShark, we were able to reduce costs and establish a stable operational environment. Especially the adoption of ECS and Aurora greatly contributed to system scalability and stability." - MinKyu Cho, VP of Engineering, Greybox Operational Cost Reduction Reduced Glue costs by 20% through AWS optimization Lowered operational costs by 15% via ECS transition Enhanced System Stability Achieved 99.99% database stability through Aurora migration Guaranteed 99.999% data durability with Aurora Improved Scalability and Cost Efficiency Minimized conversion costs using PoC credits Established scalable infrastructure based on AWS Architecture *Configuration diagram for illustration purposes only and does not represent the actual architecture. 🏢  About Greybox Greybox is startup offering the CRM marketing solution "Notifly", which provides optimized personalized messaging services to SMEs. Notifly automates customer messaging through various channels (app push, web push, Kakao notifications), enhancing marketing efficiency. Within a year and a half of its launch, it was adopted by over 80 companies, gaining rapid market recognition. With core competencies in data science, AI-based personalization, and real-time messaging, the company is actively expanding into domestic and international markets.

  • AWS Case Study - Ajungnetworks

    How Ajungnetworks Achieved the Management of 16,000 Monthly Customers Through In-house CRM Development Context Difficulties in developing the system in-house and building the infrastructure Challenges Why Ajungnetworks chose SmileShark Container-based workloads through SmileShark's support CI/CD build-up service that enabled the implementation of microarchitecture AWS Cost and Operation Optimization Consulting Future Plans Detailed Services applied to Ajungnetworks What is SmileShark's build-up service? Ajungnetworks Architecture Introduced SmileShark's Services Ajungnetworks, Inc. (Ajungdang) Ajungnetworks Inc. (Ajungdang) is Korea's leading life solution company, integrating into daily lives with familiar products and services. Pursuing customer convenience and ease exclusively, Ajungdang is a venture company that achieved sales of 51.3 billion won within just 2 years and 6 months of its establishment without any external investment. Ajungdang is striving to resolve the information asymmetry that has been a long-standing problem in the market and provide accurate information and transparent services to customers. In addition to the existing internet, communication, and home appliance rental services, Ajungdang is rapidly expanding its business into areas closely related to daily life, such as mobile, MVNO (Mobile Virtual Network Operator), moving services, insurance, and finance. Name    Ajungnetworks, Inc. Area    Life solutions Estab. June, 2021 Site.   https://www.ajd.co.kr/ Difficulties in Developing the System In-house and Building the Infrastructure Challenges Q.  What were the challenges you faced before meeting SmileShark? A.  As our business grew, we experienced a rapid increase in customer inflow and traffic, and we began to feel the limitations of our existing customer management system. We were dissatisfied with standardized, one-way communication through chatbots or GPT. We wanted to provide a Customer Relationship Management Process Maintenance Web System (CRMS) where managers with specialized knowledge in each service sector directly managed the customer relationship system. We urgently needed a systematic and advanced system for customer CS and CX managers. To address this, we decided to develop our own service using the cloud. However, we faced many difficulties in planning and configuring the infrastructure on our own, which made it clear that we needed external support. Why Ajungnetworks Chose SmileShark Q.  So, what made you choose SmileShark? A.  We chose SmileShark because they demonstrated the ability to minimize the learning curve and quickly deploy and test applications through AWS ECS, meeting our requirements . Ajungnetworks was considering introducing container-based workloads for the development of its own service on the cloud. We had concerns about which service would be suitable for container-based workloads and how to efficiently manage the infrastructure. Introduced to SmileShark through AWS, we received in-depth information about SmileShark's various services, expertise, and processes during the initial meeting. SmileShark confidently assured us that they could provide the necessary support we needed, such as technical support, cost management, and infrastructure inspections. "If you are planning to set up an initial system and introduce services related to AWS cloud, we recommend collaborating with SmileShark."  - Hyunki Kim, Research Director of Ajungnetworks, Inc. Container-based workloads through SmileShark's support CI/CD build-up service that enabled the implementation of microarchitecture Q.  How was the CI/CD build-up service through SmileShark? A. With the introduction of AWS Code Series, we were able to quickly implement a microarchitecture that builds container images and deploys containers to AWS ECS service based on the built images when a specific action occurs from Bitbucket as the source. To efficiently use container-based microarchitecture, it was necessary to maintain Bitbucket , which we used as an application source code version control tool, and integrate it with AWS CI/CD services. SmileShark suggested introducing AWS Code Series to maintain Bitbucket and integrate it with the AWS environment. The CRMS system and process itself are heavy, and there are many difficulties because it requires a simultaneous understanding of practical and developmental perspectives. Especially when configuring the code pipeline, we were able to solve the daunting and overwhelming problems through SmileShark's technical support service. Q.  What are the advantages of SmileShark that you felt during the cloud implementation process? A.  While working with SmileShark, we received significant assistance in configuring CRMS. The inquiry procedures and processing processes related to technical issues were straightforward, and faster processing was possible with the care of a dedicated manager. In addition, they always responded kindly to complex inquiries and simple questions, which allowed us to increase work efficiency. AWS Cost and Operation Optimization Consulting Q.  How was SmileShark's cost optimization consulting? A. By receiving cost-related metrics and analyzing the data, we understood the expected level of expenditure. However, due to internal priorities, we have not yet implemented the cost optimization report provided by SmileShark. AWS Optimization report provided by SmileShark Q.  Lastly, do you have any advice for those considering choosing SmileShark? A.  If you are planning to set up an initial system and implement services related to AWS cloud , I recommend collaborating with SmileShark. You can professionally and systematically access various services, and for those looking for a collaborative relationship where both operators and practitioners can be satisfied, SmileShark will be a good partner. Ajungnetworks' Future Plan Ajungdang, Korea's leading lifestyle solution (Clicking this link will redirect you to the homepage.) Ajungnetworks Inc. has solidified its position as the number one company in the existing internet, communication, and rental business sectors. Simultaneously, it continues to expand its existing business areas, such as mobile, MVNO, moving services, insurance, and finance, closely related to our daily lives. Ajungnetworks will continue to take on new challenges, such as creating a Web & App community platform for self-employed individuals. As each business sector is rapidly growing, Ajungnetworks plans to enhance CRMS with additional functions tailored to each business group using AWS services. Detailed services applied to Ajungnetworks What is SmileShark's Build-up Service? The build-up service is where SmileShark's cloud engineers and solution architects provide solutions and hands-on support for the challenges faced by customers through the rapid implementation of AWS and accurate specification proposals. SmileShark, as an AWS Premier Consulting Partner, possesses definite and accurate knowledge and track record in optimal configuration design, migration, and operation management. The build-up service applied to Ajungnetworks is CI/CD build-up, which is suitable for companies that require automation of software development or deployment processes through continuous integration and deployment, and for those who want to quickly provide high-quality software. It guarantees stable deployment through the construction and management of CI/CD pipelines and test automation. Ajungnetworks' Architecture *Configuration diagram for illustration purposes only and does not represent the actual architecture. Introduced SmileShark Services SmileShark Build Up | Accurate infra suggestion / Rapid deployment support SmileShark Tech Support | Get expert guidance and assistance achieving your objectives

  • AWS Case Study - Opensurvey

    How did Opensurvey get 1 million+ survey data collection per month through AWS migration? Opensurvey 'The new future of data’ Opensurvey redefines the value of surveys with IT technology and open the era of customer experience management. With research product, they collect the data easily and analyzes customer thoughts and behaviors specifically to help companies to make right decisions based on data. Furthermore, Opensurvey is positioning themselves as a business partner that supports companies’ continuous growth by managing customers, users, and employees survey experience. Name Opensurvey Area Customer data bussiness Estab. Feb, 2011 Site https://www.opensurvey.co.kr/ Difficulties in IDC and Cloud environment Challenges Opensurvey frequently found hardware problems while using IDC and local cloud. Also, there was a hassle between the process of bonding data distributed to two sites and Complex processes occurring based on VM. So, Opensurvey decided to implement Kubernetes to fix the problem and considered migrating IDC to the cloud environment. Park Hyunmin, Opensurvey bakend chapter lead (Inverview) Why SmileShark? Opensurvey used IDC and local cloud at the same time to protect data loss . But they encountered various operational difficulties while using IDC and local cloud. As a result, they needed to migrate their services to AWS for flexible resource scaling and cost optimization to provide better services for the customers. However, it was important how to migrate more than 1 million survey data collected and analyzed every month without losing any data. So, they wanted to migrate safely to AWS with technical supports from SmileShark, AWS Premier consulting partner specializing in migration. "SmileShark is a great partner to start AWS with. Especially for those who have used IDC or different cloud service platform." - Park Hyunmin, Opensurvey backend chapter lead Adopting Kubernetes to increase organizational flexibility Increased development flexibility Opensurvey leverages various AWS services to increase reliability. In particular, Opensurvey was able to scale up and down flexibly by migrating workloads to Kubernetes and simplified the deployment process which improved developer productivity and made efficient use of resources . Through this, Opensurvey was able to manage unexpected traffic stably even if multiple enterprise customers collected large amounts of data in a short period of time. Since Opensurvey uses the Kubernetes environment, it is easy to apply Spot instances, and when developing new services, Spot instances reduce instance costs by more than 70%, increasing the speed of new development by using them without burden. Increased business flexibility Opensurvey successfully migrated from IDC to AWS through AWS Premier Partner, SmileShark. In addition, it was possible to respond flexibly to issues compared to the existing IDC by receiving an instance type suitable for the platform characteristics through a partner. Furthermore, increased flexibility allows Opensurvey to accept the requirements of the enterprise customers, enabling business and industry expansion. Hyun-min Park from Opensurvey backend chapter lead developer explains, “As Opensurvey grows, there are many difficulties in stably operating the service through the existing on-premises environment, so we adopted AWS services for greater flexibility.” Park also says, “In addition, we utilize AWS managed services to minimize the developer's resources and operate the service reliably . ” Opensurvey's Services image Transition from a consumer data platform to an experience management platform Opensurvey Next Step Opensurvey is opening a new future of data by connecting companies and consumers/users/customers based on survey data. Since the launch of ‘Opensurvey’ in 2011, they have developed a survey-based data collection and analysis product, and launched ( Feedback.io ) in 2022 to expand the product so that not only customers, users but also employee’s experience can be accumulated and managed through survey based data. Currently, the need for continuous user data collection and experience management is increasing, especially in digital companies, so they plan to continuously develop data collection and analysis products as a business partner for mutual growth. Customer Experience Management Service 'Feedback.io' Used AWS Services Amazon Elastic Kubernetes Service(EKS) Amazon Elastic Container Registry(ECR) Amazon Relational Database Service(RDS) Amazon Aurora MySQL Introduced SmileShark Services SmileShark BuildUp | Accurate infra suggestion / Rapid deployment support SmileShark Migration | SmileShark guides you through the entire migration to AWS SmileShark Tech Support | Get expert guidance and assistance achieving your objectives

  • AWS Case Study - INUC

    How did INUC leverage AWS to minimize development time by over 35% and quickly deploy SaaS? INUC Inc. INUC is a B2B media platform software development company that specializes video content management system(CMS) services. INUC’s video CMS solution features live scheduling, VOD archiving, menu organization and management, as well as web interfaces for each type of content that media managers need. INUC provides various editions(templates) for video meeting minutes, in-house broadcasting, and live commerce, so the media managers simply can select the screen they want. The media managers also have the option to choose the appropriate license (Basic/Standard/Enterprise) and cloud service according to each customer's system policy and service scale. Name INUC Inc. Area Software development and supply Estab. Nov, 2010 Site https://sedn.software/ Migration of B2B On-premises Solution to the Cloud Challenges INUC was provided on-premises based solutions; however, with changes in the market and a growing customer demand, the need for cloud adoption became apparent. As their potential customer base expands from public and enterprise to healthcare and commerce, there is a growing demand for cloud services in the form of SaaS, and INUC expects to create opportunities for global expansion. In addition, all INUC’s media services were built on Docker, consisting of containers for API, Streaming Server, Chatting, Web, Storage, etc. The migration to the SaaS model was relatively easy, given the cloud environment was already prepared. INUC Inc. Why SmileShark? SmileShark's wide experience and expertise were key attractions. Specifically, SmileShark's solutions and various suggestions during meeting helped INUC makes quick decisions. INUC expected that SmileShark's experience in various Kubernetes deployments and container operations would facilitate the achievemenet of their goal of transforming CMS services into SaaS within a tight time frame. In fact, SmileShark's prompt technical support helped INUC to smoothly migration to the cloud. " I would recommend SmileShark to startups or companies looking to migrate from on-premis solutions to SaaS " -Jason Shin, INUC CEO "Due to the nature of media services, we believe that it is reasonable to have a hybrid form that operates both existing on-premises servers and the cloud from a TCO (total cost of ownership) perspective.", "The cloud-based B2B SaaS model can be thought of as a content store that plans an independent brand," Explained Jason Shin, CEO of INUC, Inc. Safe and Swift Migration of Adopting ECS INUC's SaaS Service - AWS architecture INUC reliably adopted the Amazon Web Services (AWS) cloud through SmileShark, experiencing flexibility and scalability beyond that of the traditional on-premises model. During the AWS architecture design process, Elastic Load Balancers (ELBs) and multiple availability zones were employed to enhance business continuity and customer satisfaction. Network traffic coming into the ELB is automatically distributed to multiple servers, preventing the load from being concentrated on one server and ensuring that even if a problem occurs in one server, the entire service is not affected. Additionally, by distributing the infrastructure using two or more Availability Zones, INUC can continue operations without service interruption even if a problem occurs in one Availability Zone . To migrate data leakage and security risks, INUC organized its infrastructure with public and private subnets, placing critical data and systems in the private subnet, shielding against external threats. This approach has bolstered customer satisfaction and protected the brand value of INUC in the long run. INUC adopted ECS (Elastic Container Service) to the AWS environment to simplify and enhance the efficiency of deploying, managing, and scaling Docker container-based applications. ECS significantly shortened time to market by streamlining the process of deploying & managing applications and allowing developers to concentrate on develeoping higher-quality service To ensure consistent service during traffic spikes, INUC implemented Auto Scaling Group, dynamically managing resources based on usage. Additionally, INUC set the ECS service type as Replica to maintain a specified number of tasks running continuously, thereby ensuring scalability and resilience of the tasks, and configured it to automatically adjust to workload demands. Managed services such as ElastiCache, Aurora, S3, etc have helped INUC reduce hardware and software maintenance costs, allowing them to focus more on core business activities. INUC established a fast and efficient development process through AWS services. Supported by AWS and SmileShark, developers quickly acquired new skill and developed cloud-optimized solutions, significantly accelerating INUC's technological innovation. Upcoming Development of Intelligent Services Based on STT INUC Next Step (Left) ITS Screen (Right) Scheduling INUC is currently improving SEDN v2 with communication and incorporating AI applications based on deep learning algorithms into the cloud. Upcoming intelligent services include video scene analysis based on STT (Speech-to-Text), timestamp extraction highlight generation, and video keyword search. INUC's Media Package Solution SEDN Beta Service (Link) INUC is improving their media user experience(MX) and aims to create business opportunities with more content IP operators and strengthen their global market presence. ※ Click the image above to sign up for the SEDN beta service. Used AWS Services Amazon Elastic Container Service(ECS) Amazon Simple Storage Service(S3) Amazon ElastiCache Amazon Aurora Introduced SmileShark Services SmileShark BuildUp | Accurate infra suggestion / Rapid deployment support SmileShark Migration | SmileShark guides you through the entire migration to AWS SmileShark Tech Support | Get expert guidance and assistance achieving your objectives

  • AWS Case Study - TRIBONS

    How did TRIBONS provide uninterrupted shopping mall services to their customers? SmileShark's CloudOps Service Context Anomalous Service Failures in a Shopping Mall System Challenges Why TRIBONS Chose SmileShark Stabilizing the infrastructure and a successful digital transformation As a collaborative partner, not just a request and responder AWS Cost and Operations Optimization Consulting Building an Enhanced Security and Gifting System TRIBONS' Future Plan Detailed Services Applied to TRIBONS What is SmileShark's CloudOps? TRIBONS Architecture What is Shark-Mon? TRIBONS Inc. As an affiliate of LF (formerly LG Fashion), TRIBONS owns famous brands such as DAKS SHIRTS, the industry leader in men's shirts, as well as Notig, Bobcat, and Benovero. TRIBONS is also successfully operating FOMEL CAMELE, a fashion miscellaneous goods brand targeting women in their twenties and thirties. TRIBONS also has a strong presence in children's apparel, and through its "PastelMall" subsidiary, TRIBONS offers premium children's apparel brands such as Daks kids, Hazzys kids, PETIT BATEAU, BonTon and K.I.D.S. These brands are available in Korea's major department stores, and are also available online through Pastel Mall. TRIBONS is constantly striving to provide the customers with quality products. Name TRIBONS Inc. Area Shirt and blouse manufacturing Estab.   Jan, 2008 Site https://www.pastelmall.com/ Anomalous Service Failures in a Shopping Mall System Challenges SmileShark  When did the need for SmileShark come up in TRIBONS , and what were the challenges at the time? Hyunsoo Jang   We had previously been using an AWS cloud environment through a different partner. However, in 2022, we began to experience difficulties running its shopping mall in the cloud. As the number of customers increased, we were facing anomalous service failures. We were also considering expanding additional services due to system development. SmileShark  You mentioned that TRIBONS experienced some unusual service failures, can you tell us what it was? Hyunsoo Jang  Certain events, such as the real-time live commerce 'Parabang', were only exposed on our own mall, but sometimes we had to broadcast simultaneously on other live commerce platforms. In such cases, the difference from the usual inflow was about 10 times. In addition to this inflow, we also received customers through advertising marketing such as marketing texts and KakaoTalk Plus friends, and we could see that the inflow increased by about 5 times compared to the usual inflow. Therefore, we aimed for a more stable service. Interviewing with Hyunsoo Jang, TRIBONS online platform team leader Why TRIBONS Chose SmileShark SmileShark  Why did you choose SmileShark's CloudOps service? Hyunsoo Jang  To solve the problems we were facing, we needed a partner that could be agile and flexible, and we found SmileShark through a referral. Being recognized as an AWS Rising Star of the Year, meeting with SmileShark's CEO and engineers built trust, it convinced us that they could empathize with our problem and promise to support us. SmileShark What did you find frustrating about your previous partner? Hyunsoo Jang  As mentioned above, we were facing various issues during the operation of the shopping mall system, and there were many complicated parts that had not been explained well, so we were very disappointed with the previous partner's service provision. Changing server settings in AWS was not easy due to the absence of internal manpower, and communication was also difficult due to the difference in work areas between developers and system engineers. Therefore, the most anticipated aspect of the new partner introduction was smooth communication and proactive measures. When we used previous partners' services, issues were not shared, which led to confusion due to server reboots, checks, and policy changes during business hours, and there were many unnecessary procedures to respond to issues, so it was important to us to see if we could improve this. "TRIBONS went from having 4 ~ 5 times service outages per quarter to none with SmileShark." - Hyunsoo Jang, TRIBONS online platform team leader Stabilizing the infrastructure and a successful digital transformation As a collaborative partner, not just a request and responder SmileShark  We've heard that TRIBONS ' infrastructure issues have been dramatically stabilized since implementing SmileShark’s CloudOps, but what's it really like? Hyunsoo Jang In the year or so since we have been with SmileShark, we have seen a lot of improvements. We have been able to connect the system issue alerts to the collaboration solutions we use so we can respond to issues quickly. From time to time, AWS would send out an announcement saying, "There's an issue with a service or a region, and you may experience downtime." The emails are sent to our contacts within TRIBONS , but they are also sent to our MSP. It would be nice if the MSP partners we work with could share this with us when we miss something like this, but unfortunately this little detail hasn't been done before with the previous partner. The shopping mall was supposed to be an uninterrupted system, but we were often getting server error pages (503). SmileShark has provided us with AWS announcements months in advance so that we can plan ahead and say, "We need to address these issues around this time." It also sends out urgent announcements in the middle of the day so that we don't miss any issues.  TRIBONS doesn't have any outages now, which we used to have four to five per quarter before SmileShark. SmileShark's Announcement Emails SmileShark  What do you think makes SmileShark's CloudOps service different from other previous monitoring and operations support and MSPs? Hyunsoo Jang  When an issue arises, they analyze the cause of the problem and explain it in detail in an email, and then again on the phone, so I know exactly what the issue is, and they share their technical opinions and areas for improvement, which is very helpful. Furthermore, in the event of a failure, we are notified within one minute on average and receive prompt feedback from the person in charge, and we communicate in real time through a separate communication channel. As a result, we were able to successfully obtain the certification mark just one year after the start of the ISMS certification audit project. SmileShark CloudOps' Troubleshooting Process SmileShark How did SmileShark help TRIBONS with the ISMS certification audit? Hyunsoo Jang  During the ISMS audit, there was a part of the architecture that needed to be changed. SmileShark told us that it was a security violation to have the private and development areas in the same zone, so we had to separate them. We discussed this closely with Hosang Kwak, CloudOps team lead of SmileShark and proceeded with as little disruption to the shopping mall as possible. In fact, even when we changed the architecture structure, the shopping mall service was not interrupted and the system operated stably. When I asked how to configure the application servers such as tomcat, which are in EC2 in addition to the AWS structure, he promptly responded and took practical measures. SmileShark  In addition to running a stable infrastructure, we've heard that communication between developers has improved. Hyunsoo Jang Yes, organizations without system engineer positions end up lacking knowledge such as log analysis and server settings for each server. Communication with MSP partners was also a challenge due to the lack of communication between the teams. This was always a big concern for me due to the different job background, but I think SmileShark was the only one that worked out well in terms of communication.  AWS Cost and Operations Optimization Consulting SmileShark So, how was SmileShark's AWS consulting experience? Hyunsoo Jang  We had a cost issue with the CDN service we were using, and we thought that the fees charged due to the contract were excessive, so we were considering other CDN services, and we consulted with SmileShark about the CloudFront (CDN) service provided by AWS, which can be used at a reasonable price without a contract. We confirmed the cost-effective part of the service and are considering switching to it this year. Also, we were having frequent issues with the software configuration management server, so we consulted with SmileShark about AWS software configuration management service. I told them that I would like to be able to deploy or build servers automatically, and SmileShark told me that AWS has a structure that can automate the software configuration management. I thought that this would reduce the risk of manpower and server stabilization. However, the software configuration management server can be critical, so we are still considering it. Consulting with SmileShark helped us make the decision because we were able to put our situation into perspective. SmileShark's Monitoring Service, Shark-Mon SmileShark Thank you. Do you have any comments that might be helpful to any customer considering SmileShark? Hyunsoo Jang  I would highly recommend SmileShark's CloudOps service to any company or team that doesn't yet have an expert in the field of systems engineering, as SmileShark provides personalized support. SmileShark also helps build, manage, and optimize cloud infrastructure, making it especially useful for teams that don't have the knowledge or manpower to manage cloud in-house. I would recommend SmileShark as the best AWS partner to build the infrastructure, not only due to the technical issues, but also because SmileShark provides guidance on optimizing costs and increasing operational efficiency. Beyond just the numbers, there's something else I've been noticing a lot lately, and that's the trust SmileShark shows in the work. SmileShark is always consistent in the guidance and proactive in the solutions, and that's a big deal to me as a service provider. At a time when we felt overwhelmed by the complexity of the AWS environment, SmileShark reached out to us and made us feel comfortable just like seeing a lighthouse in the storm. "At a time when we felt overwhelmed by the complexity of the AWS environment, SmileShark reached out to us and made us feel comfortable just like seeing a lighthouse in the strom." - Hyunsoo Jang, TRIBONS online platform team leader Building an Enhanced Security and Gifting System TRIBONS’ Future Plan It has been four years since Pastel Mall (shopping mall) was launched, and we have been able to grow functionally in the service sector due to the influx of many customers. While we previously aimed to improve the service level, this year we are working to improve it by focusing on server strengthening and security to maintain a stable system. Therefore, we are aiming to obtain the enhanced ISMS-P certification. Pastel Mall Mobile Gifting (Link) SmileShark  Can you tell us about the new service TRIBONS recently launched, Gifting? Hyunsoo Jang  The Pastel Mall Gifting Service is now open, a mobile-only service that allows the customers to send DAKS shirts and other products from Pastel Mall to your loved ones. Gifts can be given from existing Pastel Mall customers to non-members, and any customer can find a variety of products that match the theme in the dedicated gift shop, and the customers can send a gift with a message card with a small sentiment, so we hope you enjoy it. Detailed Services Applied to TRIBONS What is SmileShark’s CloudOps? SmileShark Which of SmileShark's CloudOps services did TRIBONS adopt, and what was the collaboration process like? Hosang Kwak, CloudOps team lead of SmileShark   CloudOps doesn't just alert the customers when something goes wrong with their system, it also analyzes it. It's important for us to analyze, find solutions, and provide them to our customers so that they can improve their systems to prevent the same problems from happening again. CloudOps is a collaborative MSP service that doesn't solve all problems at once, but rather works with the customers to solve them and grow together. Hyunsoo Jang, TRIBONS online platform team leader , also has a good understanding of CloudOps, so he authorized us to do various tests over time. Also, when we suggested a solution, he agreed to give it a try, so to repay us for this, we are still working well together with the common goal of uninterrupted service. TRIBONS Architecture *Configuration diagram for illustration purposes only and does not represent the actual architecture. What is Shark-Mon? Shark-Mon is a monitoring tool that enables applications and services to operate around the clock without interruption, rather than being monitored by humans in the legacy way. Developed in-house by SmileShark, SharkMon provides functions necessary for cloud operations, including basic 'protocol monitoring' such as HTTP, TCP, SSH, DNS, ICMP, gRPC, TLS, 'AWS usage resource view' and 'Kubernetes monitoring', which is emerging as a global trend. It is currently in closed beta for select customers.

  • AWS Case Study - Happy Moonday

    How was Happy Moonday able to expand their business with focusing on customer satisfaction?? Context Various needs arise as the business grows Challenges Why Happy Moonday Chose SmileShark Successful Cost and Operational Optimization through Keen Support from SmileShark Rational Decision-Making through the AWS PoC Program AWS Cost and Operational Optimization Customized Support and Flexible Partnerships Happy Moonday's Future Plan Detailed Services Applied to Happy Moonday Happy Moonday Architeusture Introduced SmileShark Services Happy Moonday Inc. Happy Moonday is a women's healthcare startup that aims to "help more women to live healthier lives.” They recognize menstrual cycle as one of important vital signs of women's health and a good starting point for healthcare, and they offer a variety of ways to make it easier and healthier. Happy Moonday Inc. runs HappyMoonday, a brand that eases menstrual periods with products made with women in mind, and Heymoon, an all-in-one women's health app. Happy Moonday Inc. is a femtech leader that provides excellent services, commerce, and content in the women's health field and is leading the market with unrivaled competitiveness. Name    Happy Moonday Inc. Area   Women's healthcare Estab. July, 2017 Site.   https://join.happymoonday.com/ Various needs arise as the business grows Challenges Q. What were the challenges before meeting SmileShark? A. Happy Moonday Inc. runs HappyMoonday, a brand that provides high quality of menstrual products that make periods easier, and Heymoon, an all-in-one women's health app. We're running both tangible and intangible product brands by ourselves, which has led to growing complexity from an infrastructure perspective. As the volume of users and offerings of both brands grow together, the servers and databases needed to be added and expanded, and the volume and frequency of content delivery, such as marketing images, increased. Happy Moonday’s two brands (L) Heymoon, an all-in-one women’s health app (R) HappyMoonday, a brand that makes your periods easier For Heymoon in particular, as the company expanded its features from accurately predicting menstrual cycle with its unique algorithm to offering a shopping for women's health and wellness products, it also needed to support commerce technology, including exploring products, payments, and promotions. As the business has grown to embrace broader features, so did its technology environment, all of which led to increased costs. Why Happy Moonday Chose SmileShark Q. Then what made you choose Smileshark? A. We wanted to test the PoC program to ensure we were providing a quality service to our customers, so we decided to adopt the AWS Proof of Concept (PoC) program to help us discover the value of the solution, including credit offering, and compared several consulting partners. SmileShark was a high priority for us because they offered AWS Credit, but also offered a deep discount on CloudFront, which was cost prohibitive. SmileShark's experience working with startups was also a key reason we chose them. We chose to partner with SmileShark because we knew they could help us solve our AWS challenges, but also because they have in-depth understanding of how startups work and could closely support our needs. Successful Cost and Operational Optimization through Keen Support from SmileShark Rational Decision-Making through the AWS PoC Program Q. Have you seen any improvements through the was AWS PoC program? A. First, as mentioned earlier, AWS Credit, which was funded through the PoC program, allowed us to run an internal learning environment where we experimented with ways to better support various services. In particular, there are technical resource and cost issues that come with EKS advanced testing. Thanks to AWS and SmileShark, we were able to test out EKS on our own. As a result of the test, we could tell that ECS was the right service for Happy Moonday, and we finally decided to adopt ECS. Q. How was SmileShark's technical support? A. SmileShark’s technical support was fast and accurate. As a startup, it's often difficult to afford a separate support plan. As an AWS consulting partner, SmileShark has been very responsive when we needed technical support from AWS. "I would recommend SmileShark to anyone looking for an agile partner who is close to the company and can help with AWS concerns." - Jay Jang, Backend Developer of Happy Moonday AWS Cost and Operational Optimization Q. You talked about the CloudFront discount above, have you seen any cost optimization? A. In fact, the biggest savings we're seeing is in CloudFront costs. Comparing similar traffic volumes before and after the SmileShark collaboration, we've been able to reduce our costs by about 65%, which ultimately has lowered our content delivery burden significantly, allowing us to focus on other opportunities to engage and connect with our customers. AWS Optimization report provided by SmileShark Additionally, SmileShark provided an optimization report for us within just two weeks after signing the partnership. They suggested cost-saving tactics that can be applied to the existing infrastructure and complementary methods that would be good to introduce, and based on those advices, we were able to further reduce costs by upgrading the database minor version and changing Amazon EBS to the latest generation. Customized Support and Flexible Partnerships Q. Lastly, do you have any comments that might be helpful to any customer considering SmileShark? A. We would like to recommend SmileShark to those who are looking for a partner who is close to the company and can help with AWS concerns. If you are hesitant because you have no experience collaborating with AWS partners, it means that you need a partner who can maintain close dialogue and move flexibly, and SmileShark is the perfect fit. Especially if you are a startup, I recommend working with SmileShark. Happy Moonday's Future Plan Heymoon, an all-in-one women's healthcare app (click to install link) Happy Moonday developed Heymoon Indonesia Edition and Global Edition with menstrual cycle prediction as an essential feature and launched them on the Apple AppStore in Indonesia and Singapore, respectively in March 2024. Heymoon has rapidly grown to become a popular app with more than one in three women signing up in 15-24 ages in South Korea, and now it's bringing its benefits to women overseas. We plan to make Heymoon Shopping, a women's health and wellness store that was only available in-app in Korea, accessible on the web to increase accessibility. This is expected to strengthen our competitiveness that organically weave commerce and service to create an integrated experience. As the services and infrastructure environments operated by the company are diverse, we also plan to make efforts to maintain the technology well. Detailed Services Applied to Happy Moonday Happy Moonday Architecture *Configuration diagram for illustration purposes only and does not represent the actual architecture. Introduced SmileShark Services SmileShark CloudFront | Fast and Secure Developer-friendly Content Delivery Network SmileShark Tech Support | Get expert guidance and assistance achieving your objectives

  • AWS Case Study - Dailyshot | SmileShark

    How was Dailyshot able to become Korea's largest liquor platform with cloud-based scalability? Context Challenges in Infrastructure Management Due to Service Growth Challenges Before Implementation Reason for Choosing SmileShark CloudFront Cost Optimization and System Stability Improvement Improved Service Stability and Performance AWS Cost and Operation Optimization Continuous Innovation and Strengthening Partnership Dailyshot's future plan Detailed Services applied to Dailyshot Dailyshot Architecture Introduced SmileShark Services Dailyshot Dailyshot is Korea's leading online liquor platform. Despite the massive size of the Korean liquor market at 29 trillion won annually, online penetration is less than 1%. In the first half of 2020, revisions to liquor regulations made smart ordering of liquor possible. Since then, Dailyshot has been providing a liquor smart order service through its app, allowing users to purchase premium liquor at reasonable prices and pick it up at nearby partner stores.  Dailyshot offers convenient liquor services through its partner service, where users can pick up liquor from general restaurants or cafes rather than specialized liquor stores; its store service, which connects customers with liquor shops and over 8,600 CU convenience stores nationwide; and its delivery service, which allows customers to receive traditional Korean liquors and imported liquors via parcel delivery. As of May 2024, Dailyshot has achieved monthly transactions of 4.8 billion won, 700,000 monthly active users, 1.6 million cumulative app installations, and partnerships with over 3,000 stores. In just three years since its launch, it has established itself as Korea's largest liquor platform. Name    Dailyshot Area    Liquor playform Estab. March, 2018 Site   https://dailyshot.co Challenges in Infrastructure Management Due to Service Growth Challenges Before Implementation Q.  What were the challenges before meeting SmileShark? A.  Dailyshot was experiencing difficulties in infrastructure expansion due to the rapid growth of its service. As a startup, it was challenging to hire team members dedicated to managing infrastructure. Especially as service growth accelerated in 2021, the demand for infrastructure maintenance increased, but the existing development team did not have sufficient resources to respond to this. How to use Dailyshot, Korea's largest liquor platform in Korea As traffic and customer inflow increased dramatically, there was a lack of technical resources and expertise needed for effective management. Additionally, we needed a channel to receive the necessary infrastructure knowledge and technical support as our service grew. In this situation, the Dailyshot development team sought collaboration with SmileShark, which could provide AWS technical support to solve these two issues: infrastructure knowledge and technical support. Reasons for Choosing SmileShark Q.  So, why did you choose SmileShark? A. There were two reasons why Dailyshot chose SmileShark. The first reason was how the manager in charge of the contract treated us. While exploring how SmileShark and Dailyshot could collaborate, communication went beyond simple contract signing to understand each other's needs. At the time of implementation, Dailyshot considered smooth communication as the most important factor. We believed that if smooth communication was achieved, the expected technical support would also be provided normally. The second reason was that SmileShark is also a startup like us. We thought that the collaborative process where both companies could grow together would become a great asset in the future. CloudFront Cost Optimization and System Stability Improvement Improved Service Stability and Performance Q.  Were there any improvements after SmileShark became Dailyshot’s partner? A. There were several improvements after partnering with SmileShark. First, we were able to receive support for infrastructure technical knowledge that the Dailyshot development team did not possess, which contributed to improving the stability and performance of the service. Also, we were able to reduce cloud infrastructure costs by more than 40% through cost savings and infrastructure optimization via technical support. The collaboration with SmileShark significantly eased Dailyshot's technical and financial burdens. Q. How was the technical support through SmileShark? A. The technical support through SmileShark was very fast and efficient. We were able to effectively solve problems through detailed explanations and sharing of reference documents. By addressing issues with various possibilities open, we were able to derive accurate problem definitions and solutions.It was impressive that they didn't simply pass over inquiries when additional materials were needed, but instead meticulously sought clarification. Also, during the service collaboration process with partners, there were aspects that we couldn't verify on our own in the new configuration process, and we needed technical feedback from professional engineers. We were able to get quick answers through SmileShark's support center engineers. This support was a great help for Dailyshot to accurately define and solve infrastructure problems. I recommend choosing SmileShark as a strategy to focus more on business by controlling risks that could miss both business and technology at the same time. - Heejae Choi, Dailyshot CTO AWS Cost and Operation Optimization Q.  You mentioned CloudFront discounts earlier. Did you see effects on cost savings as well? A. Yes, we saw significant effects on cost savings through the CloudFront cost discount policy. In particular, the cost of image asset transfer was reduced by more than 70%. This greatly helped in managing our company's overall infrastructure costs and allowed us to reinvest the budget in other important development areas. Also, there were points where we might have missed or found it harder to save more costs if we had proceeded without a partner. Through SmileShark's consulting, we were able to clearly identify where we could save costs and what actions we should avoid. JoCoding X DailyShot collaboration rice wine launch event for SmileShark newsletter subscribers Continuous Innovation and Strengthening Partnership Q.  Were there any other good points besides technical support? A. The response of the manager in charge was good. In particular, I felt that they treated Dailyshot not simply as a client to whom they should provide services, but as a companion growing together. It felt good to think about problems together and discuss future directions. Q.  Could you please give a word of advice that might help those considering choosing SmileShark? A. Even for teams or companies that provide services through technology, I believe that technology cannot take precedence over business. However, there comes an ironic point when more resources are needed for technology in order to do business well. Of course, solving problems on your own is a good way to grow the team or gain experience, but there's a risk of missing both business and technology at the same time if you're not careful. To control this risk, I recommend choosing SmileShark as a strategy to focus more on business. I would recommend SmileShark to: Companies that find it burdensome to create a specialized infrastructure development team or hire dedicated developers Teams expecting collaboration rather than just using a solution Teams that value smooth communication Dailyshot’s future plan DailyShot recently opened a liquor store within the app by connecting a real-time interface with Shilla Duty Free Dailyshot aims to be more than just a platform for purchasing liquor; we want to be a company that influences all markets related to liquor. We plan to directly import and launch various products that customers want and need in Korea, collaborate with traditional breweries to produce and distribute new alcoholic beverages, and expand our business into global services by entering overseas pickup services and duty-free businesses.  In this process, we aim to create a virtuous cycle where importers, liquor wholesalers, and affiliated stores that work with Dailyshot all grow together. We want to contribute to the formation of a healthy liquor market while providing a wide variety of alcoholic beverages to the customers. Detailed Services applied to Dailyshot Dailyshot Architecture *Configuration diagram for illustration purposes only and does not represent the actual architecture. Introduced SmileShark Services SmileShark CloudFront | Fast and Secure Developer-friendly Content Delivery Network SmileShark Tech Support | Get expert guidance and assistance achieving your objectives

  • AWS Case Study - HyperSales

    How HyperSales Improved Data Processing Speed by 50% with AWS MSK? Context It All Started with Hitting Our Limits What is HyperSales service? Challenges Before Implementation The Turning Point: Meeting SmileShark How DoVie Studio found SmileShark Reason for Choosing SmileShark Revolutionary Improvements in Data Processing Changes after Implementing AWS MSK Key Improvements DoVie Studio's Future Plans: Looking Toward AI Detailed Services applied to DoVie Studio 'HyperSales' DoVie Studio 'HyperSales' Architecture DoVie Studio Discover how HyperSales, a B2B sales data platform handling over 500,000 company records, dramatically improved its data processing capabilities. "We quickly realized that self-managing AWS alone wasn't enough" Data updates used to finish only in the middle of the night. Processing over 500,000 company records was no simple task. How did HyperSales solve this challenge? 🤔 Name DoVie Studio Area B2B Sales Data Platform Estab. Seb, 2023 Site https://hypersales.ai It All Started with Hitting Our Limits Q. What is DoVie Studio’s ‘HyperSales’ service? 📊 A. HyperSales is an advanced data platform designed for B2B sales teams. We currently analyze over 500,000 company records to help sales teams efficiently discover and approach potential customers. We provide high-quality information including revenue, employee count, competitor product usage, and investment stages. Data platform for B2B sales teams Q. What challenges were you facing? 💭 A. We hit limitations with our existing infrastructure as our data processing volume increased rapidly. Some data required daily updates, while other datasets demanded periodic management, and all these operations had to be completed during pre-dawn hours when users weren't active. While we were using AWS, we lacked expertise, and the time difference with AWS made it particularly challenging to receive technical support. Q. What led to your decision to implement AWS MSK? 💭 A. While DoVie Studio had been utilizing AWS since its early days, we faced new challenges as our data processing volume grew. HyperSales specifically needed to handle both daily updates and periodic data management, which had to be completed during pre-dawn hours to minimize user impact. The support and experience were so positive that I would definitely choose SmileShark again if I were to start another company. - Jinwoo Do, DoVie CEO The Turning Point: Meeting SmileShark Q. How did you discover SmileShark? 🤝 A. Initially, we only considered self-managing AWS. Coincidentally, we received a cold email from SmileShark just as we were actively seeking an MSP partner. We were evaluating AWS MSK and needed specialized technical support. Q. What specifically made you choose SmileShark? 🎯 A. SmileShark's architects provided close support as if they were members of the DoVie Studio team. I was impressed by their multi-faceted analysis, utilizing multiple technology stacks rather than relying on a single perspective. Beyond simple technical support, they deeply understood the domain characteristics of HyperSales and proposed an optimized solution. Thanks to this collaboration we were able to successfully implement AWS MSK Revolutionary Improvements in Data Processing Q. What changes did you see after implementing AWS MSK?📈 A. The changes were immediate. After implementing MSK, our data update speed improved by 50%, and we secured system stability and scalability. We gained the capability to perform stable batch processing during off-peak hours when large-scale data processing is needed, and gained operational flexibility through easier cluster scaling. Moreover, appropriate architecture choices and CloudFront implementation helped us reduce infrastructure operating costs by 30%. Key Improvements: 50% increase in MSK data update speed 30% reduction in infrastructure operating costs through CloudFront Enhanced system stability and scalability Furthermore, their proactive AWS monitoring and timely support made them feel like a reliable team member. In the past, addressing and resolving AWS issues was challenging, but these problem were resolved after meeting SmileShark. Various filtering functions of HyperSales Q. Any advice for companies considering SmileShark? 🎤 A. I strongly recommend SmileShark to startups, especially those just beginning. The experience was so satisfactory that I would definitely want to work with SmileShark again if I were to start another company. I confidently recommend them to any company using cloud infrastructure. DoVie Studio's Future Plans: Looking Toward AI DoVie Studio received Pre-A investment Q. What are your future plans?🌟 A. Having recently completed our Pre-A investment round, we're preparing for our next leap. We plan to develop automated lead discovery solutions using our well-established data. These features will enable our customers to automatically receive recommendations for high-conversion-potential leads based on their sales performance or instantly locate desired lead lists through natural language searches. While we've focused primarily on AWS services for data pipelining so far, we're planning to actively adopt AWS services in AI/ML/LLM areas moving forward. We intend to leverage services such as AWS Bedrock and SageMaker. Detailed Services applied to DoVie Studio DoVie Studio ‘HyperSales’ Architecture *Configuration diagram for illustration purposes only and does not represent the actual architecture. Want to improve your data processing performance with AWS MSK? 👉 Contact SmileShark Sales

  • AWS Certification Types and Levels - 2025 Updates You Must Know

    AWS Certification Types and Levels - Updated for 2025 Written by Hyojung Yoon Amazon Web Services (AWS), the world's leading cloud computing platform, offers certifications that validate your expertise and skills in cloud technology. Whether you're advancing your career or helping your business grow, AWS certifications are a trusted way to showcase your abilities in a rapidly evolving industry. In this blog, we'll explore the latest updates for 2025, including new certifications, updated question formats, and the AWS Retake2025 promotion. Let's dive in! Contents Overview of AWS Certifications What are AWS Certifications?   Types of AWS Certifications   Certification Validity Period Question Types AWS Certification Levels Foundational   Cloud Practitioner   AI Practitioner AWS Retake2025 Promotion(ongoing) Associate   SysOps Administrator   Developer Solutions Architect Data Engineer Machine Learning Engineer Professional Solutions Architect DevOps Engineer Specialty Advanced Networking Machine Learning Security AWS Certification Roadmap Conclusion   Overview of AWS Certifications 1. What are AWS Certifications? AWS certifications are globally recognized credentials that demonstrate your expertise in using the Amazon Web Services(AWS). They cover various domains, including cloud architecture, development, and operations, and are structured into multiple levels to align with different career paths. Certification exams are offered in multiple languages and are available at testing centers globally. 2. Types of AWS Certifications AWS 자격증 종류 AWS offers certifications tailored to different roles and skill levels, categorized into four levels: Foundational > Associate > Professional and Specialty 3. Certification Validity Period AWS certifications are valid for three years from the date of acquisition. To maintain the validity of your certification, you need to renew it before it expires. For Foundational and Associate level certifications, you can meet the renewal requirements either by passing a higher-level exam or renewing your current certification. The Cloud Practitioner certification can be renewed for free through AWS Skill Builder's Cloud Quest: Recertify Cloud Practitioner program . This hands-on program eliminates the needs for a traditional exam, allowing participants to refresh their AWS knowledge through practical exercises in approximately 10-12 hours. The beta program is free and available until July 2025 . AWS Cloud Quest: Recertify Cloud Practitioner 4. Question Types New Question types have been introduced for the AWS Certified AI Practitioner and AWS Certified Machine Learning Engineer - Associate exams, in addition to the traditional multiple-choice and multiple-responses formats. These new question types include Ordering, Matching, and Case Study questions, designed to assess practical, real-world skills. These updates do not affect the total number of the exam duration. Explore question types Ordering questions Ordering questions require you to arrange 3-6 steps or responses in the correct logical sequence to complete a specific task. Use the drop-down menus provided to select the correct order for each step. Matching questions Matching questions present 3-6 prompts alongside a list of possible responses. Your task is to match each prompt with its correct response. Use the drop-down menus to connect the correct responses with each prompt.. Case Study questions Case Study questions provided a single scenario and require you to answer two or more questions related to that scenario. The scenario remains the same for all related questions, but each question is evaluated independently. AWS Certification Levels Foundational 1. Cloud Practitioner (CLF-C02) Target Candidates Individuals with a basic understanding of the AWS cloud platform Individuals with no IT or cloud background transitioning to a cloud career Exam Overview Topic: Cloud concepts(24%), Security and Compliance(30%), Cloud Technology and Services(34%), Billing, Pricing and Support(12%) Cost: $100 | Format: 65 questions | Duration: 90 minutes 2. AI Practitioner (AIF-C01) Target Candidates Individuals who are familiar with, but do not necessarily build, solutions using AI/ML technologies on AWS Exam Overview Topic: Fundamentals of AI and ML(20%), Fundamentals of Generative AI(24%), Applications of Foundation Models(28%), Guidelines for Responsible AI(14%), Security, Compliance, and Governance for AI Solutions(14%) Cost: $100 | Format: 65 quiestions | Duration: 90 minutes Earn a special digital badge by obtaining the AI Practitioner Certification by February 15, 2025. 🔥 AWS Foundational Certification Exam Retake Promotion (ongoing) Great news for those pursuing AWS Certifications! A special retake promotion is now available for the AWS Certified Cloud Practitioner and AI Practitioner exam. Take advantage of this opportunity to achieve your AWS certification without the stress of extra costs. Benefit: If you fail your first attempt, you can retake the same certification exam for free. Promo Code: AWSRetake2025  (required for eligibility) Promotion Period: First Exam Attempt: October 9, 2024 ~ February 15, 2025 Free Retake Deadline: March 31, 2025 Click here to access the promotion Associate 1.   SysOps Administrator  (SOA-C02) Target Candidates 1 year of experience with deployment, management, networking, and security on AWS Exam Overview The AWS Certified SysOps Administrator - Associate exam currently excludes lab-based tasks until further notice. Topic: Monitoring, Logging and Remediation(20%), Reliability and Business Continuity(16%), Deployment, Provisioning, and Automation(18%), Security and Compliance(16%), Networking and Content Delivery(18%), Cost and Performance Optimization(12%) Cost: $150 | Format: 65 questions | Duration: 130 minutes 2.  Developer  (DVA-C02) Target Candidates 1 + years of hands-on experience in developing and maintaining applications by using AWS servies Exam Overview Topic: Deployment with AWS Services(32%), Security(26%), Deployment(24%), Troubleshooting and Optimization(18%) Cost: $150 | Format: 65 questions | Duration: 130 minutes 3. Solutions Architect (SAA-C03) Target Cadidates 1 + years of hands-on experience designing cloud solutions that use AWS Services Exam Overview Topic: Design Secure Architecture(30%), Design Resilient Architectures(26%), Design High-Performing Architectures(24%), Design Cost-Optimized Architectures(20%) Cost:  $150 | Format:  65 questions | Duration:  130 minutes 4. Data Engineer (DEA-C01) Target Candidates 2 + years of experience in data engineering 1 + years of hands-on experience with AWS Services Exam Overview Demand for data engineer roles increased by 42% year over year per a Dice tech jobs report (source: AWS website) Topic: Data Ingestion and Transformation(34%), Data Store Management(26%), Data Operations and Support(22%), Data Security and Governance(18%) Cost:  $150 | Format:  65 questions | Duration:  130 minutes 5. Machine Learning Engineer (MLA-C01) Target Candidates Individuals with at least 1 year of experience using Amazon SageMaker and other ML engineering AWS Services Exam Overview Topic: Data Preparation for Machine Learning(ML)(28%), ML Model Development(26%), Deployment and Orchestration of ML Workflows(22%), ML Solution Monitoring, Maintenance, and Security(24%) Cost:  $150 | Format:  65 questions | Duration:  130 minutes Earn a special digital badge  by obtaining the Machine Learning Engineer Certification by February 15, 2025. Professional 1. Solutions Architect (SAP-C02) Target Candidates 2 + years of experience in using AWS Services to design and implement cloud solutions Exam Overview Topic: Design Solutions for Organizational Complexity(26%), Design for New Solutions(29%), Continuous Improvement for Existing Solutions(25%), Accelerate Workload Migration and Modernization(20%) Cost: $300 | Format: 75 questions | Duration: 180 minutes 2. DevOps Engineer (DOP-C02) Target Candidates 2 + years of experience in provisioning, operating, and managing AWS environments Experience with software development lifecycle and programming and/or scripting Exam Overview Job listings requiring this certification have increased by 52% between Oct 2021 and Sept 2022 (source: Lightcast™ September 2022) Topic: SDLC Automation(22%), Configuration Management and IaC(17%), Resilient Cloud Solutions(15%), Monitoring and Logging(15%), Incident and Event Response(14%), Security and Compliance(17%) Cost:  $300 | Format:  75 questions | Duration:  180 minutes Specialty 1. Advanced Networking  (ANS-C01) Target Candidates 5 + years of networking experience with 2 + years of cloud and hybrid networking experience Exam Overview Topic: Network Design(30%), Network Implementation(26%), Network Management and Operation(20%), Network Security, Compliance, and Governance(24%) Cost: $300 | Format: 65 questions | Duration: 170 minutes 2. Machine Learning  (MLS-C01) Target Candidates 2 + years of experience developing, architecting, and running ML or deep learning workloads in the AWS Cloud Exam Overview Topic: Data Engineering(20%), Exploratory Data Analysis(24%), Modeling(36%), Machine Learning Implementation and Operations(20%) Cost: $300 | Format: 65 questions | Duration: 180 minutes 3. Security  (SCS-C02) Target Candidates 2 + years of hands-on experience in securing AWS workloads 3 ~ 5 + years of experience in designing and implementing security solutions Exam Overview Topic: Threat Detection and Incident Response(14%), Security Logging and Monitoring(18%), Infrastructure Security(20%), Identity and Access Management(16%), Data Protection(18%), Management and Security Governance(14%) Cost: $300 | Format: 65 questions | Duration: 170 minutes AWS Certification Paths AWS Certification Paths *Zoom in on the image to see the AWS Certification Paths. Above are the top cloud job roles, role responsibilities, and AWS Certification paths aligned with those roles. Select the role(s) you are interested in and get started or continue your AWS Certification journey to achieve your career goals! *Note: You are not required to follow these paths. These are recommended pathway. AWS Certified Cloud Practitioner is an optional step for candidates with an It or STEM background. AWS Certified AI Practitioner is recommended for IT and non-IT professionals looking to leverage AI. ※ Which AWS Certification should I start with? New to IT and Cloud From a non-IT background, switching to a cloud career? Start with AWS Certified Cloud Practitioner to validate foundational AWS Cloud knowledge, then earn AWS Certified AI Practitioner to showcase AI knowledge. Line-of-Business Roles In sales/marketing or other business roles? Start with AWS Certified Cloud Practitioner to validate foundational AWS Cloud knowledge, then earn AWS Certified AI Practitioner to showcase AI knowledge. IT Professionals Do you have 1-3 years of IT or STEM background? Start with an Associate-level AWS Certification that aligns with your role. AWS Certified AI Practitioner is recommended to validate conceptual AI knowledge. Conclusion The AWS certifications introduced in this blog demonstrate cloud expertise. Earning AWS certifications is an excellent way to enhance your competitiveness in the cloud industry. As AWS remains the global leader in cloud computing, these certifications validate your skills and open doors to new career opportunities in this fast-paced and ever-evolving field. Links AWS Certification - Validate AWS Cloud Skills - Get AWS Certified AWS Certification: Addition of new exam question types | AWS Training and Certification Blog AWS Foundational Certification Exam Retake Become an AI/ML Early Adopter with AWS Certification | AWS Training and Certification Blog

  • AWS Certification Types & Tiers : Updated AWS Certification in 2024

    AWS Certification Types & Tiers : Updated AWS Certification - Retirements and New borns Written by Hyojung Yoon Hello! Today we're going to learn about AWS certifications. Amazon Web Services (AWS) is a cloud computing platform provided by Amazon and is one of the most popular cloud service provider in the world. According to Michael Yu, Client Market Leader of Skillsoft Technology and Developer Portfolio, "The skyrocketing value of cloud-related certifications is not a new phenomenon," indicating that more companies are using cloud computing platforms. Among cloud-related certifications, AWS Certification is known to validate the technical skills and cloud expertise needed to advance your career and scale your business. There are a few changes to AWS certifications this year, so we've put together a blog to help guide you, so let's get started! 목차 AWS Certification Overview What is AWS Certifications?   Types of AWS Certification   Certification Validity   Changes on 2024 New Exam Question Types New Certification Retirement Certifications Tiers of AWS Certification Foundational AWS Certification   Cloud Practitioner   AI Practitioner Associate AWS Certifications   SysOps Administrator   Developer Solutions Architect Data Engineer Machine Learning Engineer Professional AWS Certifications Solutions Architect DevOps Engineer Specialty AWS Certifications Advanced Networking Machine Learning Security AWS Certification Paths 5 AWS Certifications expected to be more in demand in 2024 Conclusion   AWS Certification Overview 1. What is AWS Certifications? AWS certifications are programs that allow you to demonstrate your knowledge and expertise in using the Amazon Web Services (AWS) cloud computing platform. AWS certifications focus on a variety of areas, including cloud architecture, development, and operations, and are organized into different levels. Certification exams are administered in multiple languages at testing centers around the world. 2. Types of AWS Certification AWS offers granular certifications for different roles and skill levels. These certifications are divided into four tiers: Foundational, Associate , Professional , and Specialty . 3. Certification Validity Certifications are valid for three years  from the date they are earned, so be sure to keep them up to date before they expire. For Foundational and Associate level certifications, you can also fulfill the renewal requirements for Sage certifications by passing a higher level exam or renewing your certification. 4. Changes for 2024 New Exam Question Types Three new question types are being introduced forAWS Certified AI Practitioner and AWS Certified Machine Learning Engineer - Associate. The new question types are ordering questions, matching questions and case study questions. The intent of this change is to assess candidates' practical skills with questions that are closer to real-world situations. The addition of the new question types will not result in significant changes to exams. The total number of exam questions and standard allotted time will remain the same. Explore question types Ordering questions Ordering questions require you to place a series of steps or a list of responses into a logical order. You will use a drop down mechanism to select the correct order for a list of 3-6 responses to complete a specified task. Matching questions Matching questions include a list of 3-6 prompts and a list of responses to match with the prompts. Case study questions For case study questions, you will read a scenario and answer two or more questions about the scenario. The scenario is the same for each question in the case study. Each question in the case study will be evaluated separately. New Certification AWS Certified Data Engineer - Associate , which has been available in beta since November of last year, will be available for the standard version starting in April 2024. This certification validates your skills and knowledge of core data-related AWS services, your ability to implement data pipelines, monitor and resolve issues, and optimize cost and performance according to best practices. Additionally, beta registration for AWS Certified AI Practitioner and AWS Certified Machine Learning Engineer - Associate will begin on August 13th, 2024. According to study commissioned by AWS, organizations are willing to pay 43% more to hire AI-skilled workers in sales & marketing, 42% more in finance, 41% more in business operations, and 47% more inIT professionals. Retirement Certifications Three certifications are retiring this year. AWS Certified Data Analytics will not be available for examination after April 9, 2024, AWS Certified Database - Specialty, and AWS Certified SAP on AWS - Specialty will not be available for examination after April 30, 2024. If you hold these certifications, they are valid for three years from the date you earned them, and you can renew them by retaking them on or before April 8, 2024 and April 29, 2024, respectively. Tiers of AWS Certification Foundational AWS Certification 1. Cloud Practitioner (CLF) Target Candidates Individuals with a basic understanding of the AWS cloud platform Individuals with no IT of cloud background transitioning into a cloud career Exam Overview Cloud Concepts(24%), Security and Compliance(30%), Cloud Technology and Services(34%), Billing, Pricing and Support(12%) Cost $100 | 65 questions | 90 minutes  2. AI Practitioner  (AIF) Target Candidates Individuals who are familiar with, but do not necessarily build, solutions using AI/ML technologies on AWS Exam Overview Fundamentals of AI and ML(20%) Fundamentals of Generative AI(24%) Applications of Foundation Models(28%) Guidelines for Responsible AI(14%) Security, Compliance, and Governance for AI Solutions(14%) Cost $100 | 65 questions | 90 minutes Associate AWS Certifications 1.   SysOps Administrator  (SOA) Target Candidates 1 year of experience with deployment, management, networking, and security on AWS Exam Overview the AWS Certified SysOps Administrator - Associate exam will not include exam labs until further more. Monitoring, Logging, and Remediation(20%) Reliability and Business Continuity(16%) Deployment, Provisioning, and Automation(18%) Security and Compliance(16%) Networking and Content Delivery(18%) Cost and Performance Optimization(12%) Cost $150 | 65 questions | 130 minutes 2.  Developer  (DVA) Target Candidates 1 + years of hands-on experience in developing and maintaining applications by using AWS services Exam Overview Deployment with AWS Services(32%) Security(26%) Deployment(24%) Troubleshooting and Optimization(18%) Cost $150 | 65 questions | 130 minutes 3. Solutions Architect (SAA) Targe Candidates 1 + years of hands-on experience designing cloud solutions that use AWS services Exam Overview Design Secure Architectures(30%) Design Resilient Architectures(26%) Design High-Performing Architectures(24%) Design Cost-Optimized Architectures(20%) Cost $150 | 65 questions | 130 minutes 4. Data Engineer (DEA) Target Candidates 2 + years of experience in data engineering 1 + years of hands-on experience with AWS services Exam Overview Demand for data engineer roles increased by 42% year over year per a Dice tech jobs report Data Ingestion and Transformation(34%) Data Store Management(26%) Data Operations and Support(22%) Data Security and Governance(18%) Cost $150 | 65 questions | 130 minutes 5. Machine Learning Engineer (MLA) Targe Candidates Individuals with at least 1 year of experience using Amazon SageMaker and other ML engineering AWS services Exam Overview Data Ingestion and Transformation(34%) Data Store Management(26%) Data Operations and Support(22%) Data Security and Governance(18%) Cost $150 | 65 questions | 130 minutes Professional AWS Certifications 1. Solutions Architect (SAP) Target Candidates 2 + years of experience in using AWS services to design and implement cloud solutions Exam Overview Design Solutions for Organizational Complexity(26%) Design for New Solutions(29%) Continuous Improvement for Existing Solutions(25%) Accelerate Workload Migration and Modernization(20%) Cost $300 | 75 questions | 180 minutes 2. DevOps Engineer (DOP) Target Candidates 2 + years of experience in provisioning, operating, and managing AWS environments Experience with software development lifecycle and programming and/or scripting Exam Overview Job listings requiring this certification have increased by 52% between Oct 2021 and Sept 2022 (source: Lightcast™ September 2022). SDLC Automation(22%) Configuration Management and IaC(17%) Resilient Cloud Solutions(15%) Monitoring and Logging(15%) Incident and Event Response(14%) Security and Compliance(17%) Cost $300 | 75 questions | 180 minutes Specialty AWS Certifications 1. Advanced Networking  (ANS) Target Candidates 5 + years of networking experience with 2 + years of cloud and hybrid networking experience Exam Overview Network Design(30%) Network Implementation(26%) Network Management and Operation(20%) Network Security, Compliance, and Governance(24%) Cost $300 | 65 questions | 170 minutes 2. Machine Learning  (MLS) Target Candidates 2 + years of experience developing, architecting, and running ML or deep learning workloads in the AWS Cloud Exam Overview Data Engineering(20%) Exploratory Data Analysis(24%) Modeling(36%) Machine Learning Implementation and Operations(20%) Cost $300 | 65 questions | 180 minutes 3. Security  (SCS) Target Candidates 2 + years of hands-on experience in securing AWS workloads 3~5 + years of experience in designing and implementing security solutions Exam Overview Threat Detection and Incident Response(14%) Security Logging and Monitoring(18%) Infrastructure Security(20%) Identity and Access Management(16%) Data Protection(18%) Management and Security(14%) Cost $300 | 65 questions | 170 minutes AWS Certification Paths AWS Certification Paths *Zoom in on the image to see the AWS Certification Paths. Above are the top cloud jobs, their responsibilities, and the AWS Certification paths that fit those roles. Choose the job that interests you and start your AWS Certification journey to achieve your career goals! ※ Which AWS Certification should I start with? New to IT and Cloud From a non-IT background, switching to a cloud career? Start with AWS Certified Cloud Practitioner that validates foundational knowledge of AWS Cloud and terminology Line-of-Business Roles In sales/marketing or other business roles? Start with AWS Certified Cloud Practitioner that validates foundational knowledge of AWS Cloud and terminology IT Professionals Do you have 1~3 years of IT or STEM background? Start with An Associate-level AWS Certification that aligns with your role or interests. 5 AWS Certifications expected to be more in demand in 2024 5 AWS Certifications expected to be more in demand in 2024 Surveys and job market analysis on platforms like LinkedIn, Glassdoor, and Indeed show a steady increase in the number of job listings that require AWS certification as a preferred qualification. Based on analysis of IT and cloud computing industry trends, market trends, and demand, the following AWS certifications are expected to be in high demand by 2024. 1. AWS Solutions Architect - Associate AWS Solutions Architect - Associate is a highly regarded certification that is widely applicable in AWS. Those who hold the SAA have seen their average salary grow from $155,200 to $160,052 in less than a year, demonstrating the growing recognition and value of the certification in the industry. 2. AWS Solutions Architect - Professional Following the Associate level, the Solutions Architect - Professional certification signifies expertise in complex AWS solutions. Certified professionals report an average salary increase of 27%, further emphasizing the demand, which indicates the industry's high regard for SAP. SAP is highlighted in industry salary surveys like Robert Half or PayScale as correlating to higher earnings and job titles. 3. AWS DevOps Engineer - Professional Demand for DevOps engineers is expected to increase as organizations are increasingly adopting DevOps practices to increase efficiency and improve the frequency of deployments. They are also in high demand as they become more integrated with cloud infrastructure management. 4. AWS Machine Learning - Specialty The explosive growth of AI/ML is driving demand for people skilled in designing, implementing, and maintaining AI/ML solutions. However, due to the AI/ML skills gap, many organizations report difficulty hiring experts. As a result, we expect AWS Machine Learning -Specialty to be more popular than ever before. 5. AWS Certified Security - Specialty According to the Mandiant Cyber Security Forecast 2024, attacks targeting cloud environments will be prevalent this year. In addition, data protection and privacy compliance is becoming increasingly important around the world, including GDPR in Europe and CCPA in California. With the growing need for cloud security skills, the average salary for security professionals with AWS Certified Security - Specialty has increased by about 11% over the past year. (Source: Skillsoft) Conclusion The AWS certifications introduced in this article demonstrate cloud expertise. It is good to improve your competitiveness with having the AWS certifications which is the best cloud service provider in the world. If you're looking to demonstrate your AWS knowledge in the ever-evolving and fast-paced world of cloud technology, then get AWS certifications. Links The 20 Top-Paying IT Certifications going into 2024 - Skillsoft AWS Certification - Validate AWS Cloud Skills - Get AWS Certified Top 5 Highest-Paying AWS Certifications - Skillsoft

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